WHERE HAVE ALL THE “MANLY” MEN GONE?

Why Rugged Men Are Becoming Rare—And Why Women Still Crave Them

Ladies… gather ‘round.

Rick here. And before any of you clutch your pearls—yes, I said it: “manly” men are disappearing faster than confidence the moment a woman stops hinting and starts asking for what she wants.

Every week I hear from women who say the same thing:

“Rick… where are the men who know what they want?”
“Rick… what happened to confidence?”
“Rick… does every guy these days need a permission slip for foreplay?”

And I get it. Truly. Because real masculine energy—the grounded, assured, protective kind—has gotten rare. Not extinct. Not mythical. Just… harder to find than a parking spot in Times Square.

Let’s talk about it.

The Eternal Swoon: Why Rugged Men Melt Most Women

You know this instinctively: strength—physical, emotional, psychological—is sexy as hell.

Not because of cultural conditioning.
Not because of movies.
Not because your grandmother had a crush on Clint Eastwood.

But because biology wired women to respond to protective, grounded male energy.

Here’s the fun science:

• Studies from the Journal of Personality and Social Psychology show that women’s attraction to strength and assertiveness spikes when they’re seeking long-term security or sexual chemistry.

• Research on “dominance cues” reveals that women’s pupils dilate more when viewing confident male faces versus passive ones.

• Heart rate, oxytocin release, and arousal patterns all increase when a woman feels physically and emotionally heldby someone capable.

Translation?

Your body knows when a man can protect you—emotionally and physically. And it reacts in ways you can’t override with social commentary.

It’s not about aggression. It’s about capability. Presence. That deep masculine steadiness.

And few elements of our popular culture capture that better than the popular series Yellowstone. I was rather surprised to learn that the show is one of the most balanced shows streaming today— with as many women enjoying the series as men (and this despite the fact that most of the female characters on the show lack depth). So why are so many women watching Yellowstone?

Because of the men. The masculine, and unapologetically manly men it depicts.

Yellowstone: A Masterclass in Modern Masculinity

Let’s be real:

• Rip Wheeler could raise one eyebrow and half the female population would ovulate.

• John Dutton growls a single sentence and women suddenly remember how to knead dough and churn butter.

• Kayce walks into a scene and the soundtrack practically turns into a slow, sexy exhale.

Why?

Because these characters embody the virtues women crave:

• Stoicism (real emotional steadiness, not avoidance)

• Protectiveness

• Purpose

• Capability

• Physical presence

• Strength without cruelty

• Assertiveness without insecurity

Yellowstone didn’t invent these qualities.

It just reminded women what they’ve been missing.

The “Toxic Masculinity” Era… And the Rise of the Soft Boy

Here’s where the pendulum swung a bit too hard:

Over the last decade, we got bombarded with messages that masculinity itself is “toxic.”
Not bad behaviors.
Not cruelty.
Not domination.
But masculinity.

And the result?

A whole generation of young men are confused.

They:

• Apologize before touching your hand.

• Ask for permission eight times between kisses.

• Want to “check in” during sex like they’re making a dentist appointment.

• Have the confidence of a damp paper towel.

This isn’t gentleness.

This is hesitation… and hesitation is the enemy of desire.

Women don’t fantasize about being tentatively caressed by a man who says “Is this okay?” every 3 seconds.

They fantasize about a man who:

• Takes initiative

• Reads their energy

• Knows how to lead

• Knows how to touch them with confidence

• Ravishes them like they’re the center of the universe

Not because he’s overpowering her…

But because he’s attuned enough to know what she wants without melting into uncertainty.

Assertive masculinity is not the opposite of consent.
It’s consent done with skill and presence.

Why Women Love to Be “Ravished” (Yes, Let’s Say It Out Loud)

Because:

• Confidence is erotic.

• Leadership is arousing.

• Intensity triggers desire.

• Strong touch activates physiological arousal more deeply and more reliably.

• Sexual dominance in a safe, consensual dynamic is one of the most common female fantasies on earth (across dozens of major psychological studies).

Women want to feel:

• Wanted

• Desired

• Claimed

• Adored

• Consumed

Not politely accommodated.

The Pendulum Is Swinging Back (Thank God)

Here’s the good news:

Masculinity isn’t gone—it’s roaring back.

Some of today’s hottest male icons?

• Glen Powell (classic confident leading-man swagger)

• Henry Cavill (the gold standard of polite, grounded masculinity)

• Pedro Pascal (stoic, gruff protector-daddy energy—yes, I said it)

• Jeremy Allen White (brooding, capable, quietly dominant sexuality)

• Jason Momoa (the wild, playful barbarian king energy)

• Chris Hemsworth (alpha protector with charm)

Women aren’t getting less attracted to masculine men.
They’re getting more vocal about missing them.

And men are finally remembering:

Confidence isn’t toxic.
Capability isn’t toxic.
Strength isn’t toxic.
Presence isn’t toxic.

Only insecurity is.

Ladies… I hear you. I see you.
And trust me—your desire for strong, grounded, masculine men is not only normal… it’s ancient, biological, and deeply feminine.

And if modern culture forgot that?

Your body didn’t.

YoniMaster Rick